J Brand

Stylist Susie Crippen and denim manufacturer Jeff Rudes joined forces in the spring of 2005 to form J Brand and design a new brand of jeans that would be sexy, comfortable and free of unnecessary hardware and embellishments. In the words of Susie Crippen, "It's all about a woman looking beautiful in her jeans, not the jeans drawing attention to her."

J Brand jeans, a tribute to classic denim design that blend well into both a casual classic and modern wardrobe, for example a J Brand skirt that works well with a classic t-shirt or top. Jeans by J Brand come in a wide variety of shapes – from modern skinny jeans, available also in the skinny low-rise cut, to classic variations like boot cut, mid rise, and wide leg, straight leg, pencil leg and cigarette leg. In keeping with their code of purity, J Brand jeans tend be dyed in classic nuances of colour, including white and black and more subtle shades of dark and light jeans fabric. J Brand design does make some concessions to contemporary denim fashion, though, and among their sophisticated collection of classic jeans are capri jeans and shorts. If you enjoy jeans that are well designed, enjoyable to wear and that have style, check out J Brand at mytheresa.com.