Primp

American designers Wells Butler and Emily Kerman became famous almost overnight when they founded their high fashion label Primp in 2004. Among their customers of the first hour where many celebrities and fashionable It-girls, who brought Primp clothing to the attention of the public. The Primp style is heavily influenced by the Eighties girlie style, as is evidenced in many examples of Primp top clothing: Primp shirts sport bunny and sheep motifs, as well as other cute designs, and come in bright contrasting colours.

Today's party girl looking for a casual yet eyecatching outfit, might wear a Primp hoodie with pants, or combine a cheerful tank top or t-shirt with other casual elements from her wardrobe. A shirt, spaghetti top, shortsleeve t-shirt, hoodie or Primp sweatshirt is just the thing to add a touch of sprite. Primp clothes are not only for partygoers, however. Their playfulness and youthful spirit is ideal for enlivening an otherwise too conservative wardrobe, with, for example, a fashionable Primp dress or a pair of designer shorts, or adding colour and pattern to a combination with a v-neck shirt or longsleeve t-shirt by Primp. A Primp thermal brings brightness to cooler days. What is more, Primp fashion is not only stylish, but made to fit comfortably as well. Browse through mytheresa.com and primp yourself with the perfect top!